Wilson Browne Solicitors

Commercial Mailer

Branding
Insight & Strategy
Art Direction

Showcasing the Wilson Browne commercial proposition

 

CHALLENGE

Wilson Browne Solicitors’ history, heritage and reputation as a provider of legal services to individual clients meant that it wasn’t always being associated with commercial law, despite extensive capability in this area. Our role was to make sure the commercial law team was no longer a ‘a well-kept secret’, and promote the strength of their services.

SOLUTION

We created a full-service marketing plan, focused on a strong central theme: helping clients stormy waters when running a business. We also developed a team montage to convey the depth of skill within the team, and to highlight the resources available. These were used to deliver an effective and memorable direct mail campaign.

RESULTS

  • 125% increase in enquiries
  • 4 x increase in overall visitor time spent on website
  • 70% increase in visits to the commercial services web pages
  • 20 prospective commercial client visits booked

  • Bespoke Direct Mail

  • Bespoke Direct Mail

More than just another creative agency