Insight & Strategy
Revving up aftermarket sales for Mercedes-Benz Australia
Mercedes-Benz Australia/Pacific is the importer and wholesaler for a range of passenger cars. As Pioneers in technology and innovation, Mercedes-Benz pride themselves on pushing the boundaries of design and technology in the automotive industry and are constantly reinventing what they do.
We implemented the Mercedes-Benz TradeClub to support the aftermarket parts programme to try and increase their dealer networks and increase genuine parts sales to independent motor trade. We set up and build powerful data-driven websites, promotional and technical literature plus attractive network and customer incentives to maximise parts sales opportunities.
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