BMW & MINI
Driving aftermarket sales through the Australian BMW & MINI Trade Club
BMW Group Australia ensures that the highest attention to quality and detail is applied to every BMW and MINI component, and our work for them is as exacting as you’d expect. We devised and delivered the BMW & MINI Trade Club: a comprehensive automotive aftermarket parts programme designed to boost genuine parts sales to dealer networks and trade independents. This included promotional and technical literature, powerful data-driven websites with automated reporting functionality, and network and customer incentives.
Trade Club website
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